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Best Western Hotel: Full Rebrand + Repositioning Exterior Signage System: Custom logotype and heritage mark adapted for permanent, franchise-compliant signage. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/1c3b505b-c832-47df-a31c-d2da3f9140c1/Screenshot+2026-02-03+at+9.56.48+PM.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning Guest Experience Touchpoints: Branded in-room collateral designed to reinforce a boutique, elevated stay. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/1770173964268-C8BQFEQ47JB340NSQXGE/Screenshot%2B2026-02-03%2Bat%2B9.58.16%2BPM.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning Pattern & Texture System: Botanical motif developed as a flexible background for print, digital, and interiors. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/8f7ca78e-3574-4850-984e-70254636ae78/InnatLewisburg_DoorHanger.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning In-Room Applications: Consistent identity across functional guest materials. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/14fe8baf-df0a-4175-9d85-0f8c5cedad00/Screenshot+2026-02-03+at+10.17.16+PM.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning Franchise Integration: Rebrand approved under Best Western’s Signature Collection while maintaining boutique positioning. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/1770175427612-TQOBZZFYIH989LSA59F7/Screenshot%2B2026-02-03%2Bat%2B10.16.19%2BPM.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning Brand Texture Library: A repeatable visual system used to unify guest materials and interior touchpoints. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/1770175961337-QUX88GOIX4KCB4LV6E1X/Screenshot%2B2026-02-03%2Bat%2B10.31.02%2BPM.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning Framed Signature Mark: A styled variation of the primary wordmark for specialty placements and heritage moments. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/1770176553418-OGOHHBP23F65PTOG8KUS/Screenshot%2B2026-02-03%2Bat%2B10.37.06%2BPM.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning Heritage Seal: A secondary emblem rooted in the property’s founding year, used for accents, packaging, and storytelling moments. https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/1770175123917-H90M923AE1HP3AE764S4/Screenshot%2B2026-02-03%2Bat%2B10.16.19%2BPM.png https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/cfa5c712-8458-47e4-80ef-a28da28189c7/Pet-Friendly-Suite-The-Inn-at-Lewisburg-7-scaled.jpg https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/86d9f75a-d264-45bc-b4ec-30b5d178b773/InnatLewisburg_MacMockup.png Case Studies - Best Western Hotel: Full Rebrand + Repositioning - The Challenge: As a franchise hotel in a competitive regional market, the property faced limitations that made it difficult to stand out among similar chain options. While the location and ownership vision had strong potential, the existing brand did not reflect the experience they wanted to deliver or the rates they needed to support. https://www.bamatobrooklyn.com/case-studies-1/specialtymedicalpractice monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Case Studies - Specialty Medical Practice: UX & SEO Growth Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Case Studies - Specialty Medical Practice: UX & SEO Growth Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Case Studies - Specialty Medical Practice: UX & SEO Growth Strategy https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/595d2ea7-2021-428b-b758-73e8610287ce/unsplash-image-1SAnrIxw5OY.jpg Case Studies - Specialty Medical Practice: UX & SEO Growth Strategy https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/0f8c5181-f334-4a36-bc5f-485de1f927a8/u4636717663_abstract_medical_practice_environment_medical_pra_53a81185-a4ef-4a9a-8a16-8f776cea42dc_3.png https://images.squarespace-cdn.com/content/v1/697fa200724fc67d6cff2f02/5da5204e-8195-4bb8-b74d-45d6ba2d145e/u4636717663_abstract_medical_practice_environment_medical_pra_53a81185-a4ef-4a9a-8a16-8f776cea42dc_3.png